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Analyzing a Business Plan

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Business plan analysis could save thousands or millions. It’s a great way to proofread before submitting to investors or getting the plan certified. Knowing what to look for in a business plan analysis speeds up and improves review. This article explains business plan analysis.


How do you analyze a business plan?

A business’s plan includes revenue projections, expenses, and structure. The business plan is proofread and analyzed to ensure it fits the company’s trajectory. Business plan analysis helps investors decide if a new or restructured business is worth investing in.

Before listing shares or opening, business plan analyses are usually completed. Investors prefer to analyze the business plan for a more objective view of the company.

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Business plan analysis importance

Investment requires business plan analysis. A company’s business plan outlines its fundamentals for investors. Investors analyze the business plan to ensure the company meets its investment standards and understands its risks. Good business plan analysis includes:

Financial audit. Investors will want to know about the company’s debts and profits. The analysis will determine accuracy and realism. Investors will want to know how a company can make a 50% profit in two years.
Company leadership review. Investors will examine the company’s internal leadership structure to ensure qualified leaders are in power. New companies with untested CEOs may scare off investors.
Competitor research. Investors usually research the company’s competitors and other market or industry factors that affect its success.
ROI. Investors will scrutinize the business plan to ensure an ROI.

How to conduct a business plan analysis?

Business plan analysis can help investors and business owners identify risks, value, and other factors affecting a business’s success. Tips for accurate business plan analysis:

1. Find a good business plan structure

Good business plans start with structure. For investors and owners, the business plan should include:

Executive summary. The business plan introduction can include a business concept summary, financial features and requirements, current business position, and major milestones, achievements, and qualifications.
Company info. Business plans usually describe the company structure after an executive summary. This includes the company’s finances, leadership, debts, and more. Find out how the company’s products and services satisfy customers. Check the company’s long- and short-term goals to see if it’s growing.
Market analysis. A good market analysis shows the current market and how the business compares to the competition. Customer demographics, industry outlook, and SWOT analysis are available.
Money plan. This section covers the company’s finances, including current revenue, projected revenue, debts, and budget. In particular, examine the company’s debt to assess risk and ROI.

2. Examine company finances and structure

As an investor or company leader, knowing the company’s financial status and projections can help you assess its value and products. Examine the company’s debt to see if it can be profitable in the expected timeframe.

Understand equity and debt because a business is a collection of assets financed by both. After analyzing the business’s debt structure, examine revenue and equity. Determine the business’s equity, brand value, and growth potential.

3. Review market analysis

Market analysis is another crucial business plan metric. This includes market position, competition, and company goals. To assess the company’s market research, focus on this business plan section.

Understanding the market helps investors decide how much to invest. Investors may be wary of a company opening in a declining market. Market saturation may deter investors if the company’s products aren’t “niche” enough.

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4. Assess leadership

Leadership helped many companies succeed. Some of the nation’s largest companies have teams of professionals working 24/7 to improve and grow. Business plan analysis should focus on leadership structure.

Check the company’s leadership if it’s new. Assess the CEO’s ability to lead and innovate.

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